Monday, December 11, 2017

Digital Transformations

Businesses today cannot just rely on a digital strategy that aligns with their business strategy. Instead, they need to develop a business strategy for a digital world business. JM's Digital team helps its clients to strategically develop and integrated digital roadmap encompassing - website analytics, search engine optimization (SEO), paid search (SEM), social and tag management services.

To meet the analytics challenges presented by the current breadth of channels and devices and by the speed of digital interactions, the practice of web analytics has been subsumed into what we call as digital transformation. To understand this digital transformation one needs to understand and integrate technology frameworks, organizational structures, metrics, and optimization practices that extend beyond the basic web analytics platform.



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Jean Martin Inc. 551 5th Avenue, Suite 1425 New York, NY 10176.
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