Monday, December 11, 2017

Paid Search

Campaign success can be achieved by following three principles: get ad impression, utilizing the given space for the ads, and write great ad copy. Defining the campaign goals and user segmentation helps build a robust campaign structure. Attention needs to be paid to account settings, campaign and ad group structure, keywords and negative keywords. It is necessary to use extensions and optimizing them, understanding how extensions work is imperative to good campaign performance. Jean Martin team develops well architected paid search campaign allowing our clients to increase relevant traffic to their website.  

Jean Martin’s Paid Search team develops paid campaigns to drive relevant traffic, limit by geography, days of the week, and time-of-day. Timely, relevant ads and seasonal landing pages are leverage to build customer engagement. We analyze the search term report to identify cheaper, higher-converting keywords, new keywords as well as potential negative keywords. Jean Martin paid search team has years of experience in running successful paid search campaigns.



Jean Martin paid search marketing specialists are help you go beyond just the basic ads. We build out social media extensions, seller ratings, deep site links and product listings.

Planning Phase

  • Developing a thorough PPC strategy to achieve target goals and deliver results.

Campaign Initialization Phase

  • Executing recommendations as per the PPC strategy.



Service Request

Jean Martin Inc. 551 5th Avenue, Suite 1425 New York, NY 10176.
Any and all information submitted will be reviewed only by authorized representatives of Jean Martin Inc. and kept in the strictest confidentiality.
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