Search Engine Marketing as the name suggests helps in formulating and developing cost-effective campaigns which help the website in google page ranks and search engine optimization. SEM includes SEO and Paid Search Analytics. Apart from focusing on the search engine, a company needs to focus on social media to leverage more views on the website. This can be done with the help of Social Media Marketing (SMM). At JMI, we focus on SEM and SMM to enhance the overall website ranking. Pay per click (PPC) and Cost per Click (CPC) are the two major activities that fall under SEM.
Easy steps for successful SEM implementation
Our team will conduct an SEO and SEM Audit for the Website to assess and identify an appropriate keyword list.
Build a Robust Account Structure with detailed advertisement groups and engaging ads.
Develop detailed targeting, based on demographics and geo analysis. Leverage day-parting and historical relevance to building data models.
Our team will then identify the leaks, improve CTR, update the new keywords, ad groups and ads. We will make a list of the negative keywords and add them to the AdWords Account.